Market Insights
The Intersection of Innovation and Expansion: How to Grow Your Market with New Ideas
Reading Time: 6:32 min
In the near future, the importance of innovation is expected to remain a cornerstone of business success. Forecasts suggest that by 2026, over 90% of executives will consider innovation essential…
Failure Examples: Key Lessons to Learn from Toshiba’s Exit from the PC Market
Reading Time: 6:21 min
Toshiba’s Final Exit from the Laptop Market: The End of an Era Toshiba, once a giant in the world of personal computing, has officially exited the laptop business, marking the…
Top Pitfalls in B2B Ideal Customer Profile Development
Reading Time: 7:54 min
Introduction Creating an Ideal Customer Profile (ICP) is a critical step for B2B companies looking to streamline their marketing and sales efforts, yet it often presents significant challenges. In previous…
Segmentation vs. Ideal Customer Profiles: What B2B Marketers Need to Know
Reading Time: 8:4 min
The Importance of Effective Targeting in B2B marketing processes involve long-term and significant investments in terms of time, effort, and budget. Effective targeting ensures that these resources are used in…
Translating Competitor Analysis into Business Strategy
Reading Time: 11:3 min
What is B2B Competitor Analysis? In the dynamic landscape of business-to-business (B2B) interactions, responding to competitors’ actions in a timely and strategic manner is crucial for continuous success. Competitor analysis…
In-depth B2B Competitor Analysis
Reading Time: 6:2 min
What is B2B Competitor Analysis? In the business world, identifying and understanding your competitors is of utmost importance. This understanding is particularly crucial in the context of Business-to-Business (B2B) processes,…