Translating Competitor Analysis into Business Strategy
In-depth B2B Competitor Analysis
How RebusLabs Achieved Success with Metheus Consultancy
Translating Competitor Analysis into Business Strategy
In-depth B2B Competitor Analysis
How RebusLabs Achieved Success with Metheus Consultancy
Market Insights
The Intersection of Ideal Customer Profiles and Competitive Analysis in B2B
Reading Time: 8:48 min
In today’s competitive B2B world, businesses who do not understand both their consumers and their competitors risk losing market share. According to research, 86% of buyers are willing to spend…
Why Your Ideal Customer Profile Isn’t Just a Sales Tool: Beyond the Pipeline
Reading Time: 4:32 min
Many businesses make the mistake of thinking their Ideal Customer Profile (ICP) is a tool solely meant for driving sales. However, this perspective leaves untapped opportunities on the table. In…
The Intersection of Innovation and Expansion: How to Grow Your Market with New Ideas
Reading Time: 6:32 min
In the near future, the importance of innovation is expected to remain a cornerstone of business success. Forecasts suggest that by 2026, over 90% of executives will consider innovation essential…
Failure Examples: Key Lessons to Learn from Toshiba’s Exit from the PC Market
Reading Time: 6:21 min
Toshiba’s Final Exit from the Laptop Market: The End of an Era Toshiba, once a giant in the world of personal computing, has officially exited the laptop business, marking the…
Top Pitfalls in B2B Ideal Customer Profile Development
Reading Time: 7:54 min
Introduction Creating an Ideal Customer Profile (ICP) is a critical step for B2B companies looking to streamline their marketing and sales efforts, yet it often presents significant challenges. In previous…
Segmentation vs. Ideal Customer Profiles: What B2B Marketers Need to Know
Reading Time: 8:4 min
The Importance of Effective Targeting in B2B marketing processes involve long-term and significant investments in terms of time, effort, and budget. Effective targeting ensures that these resources are used in…