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Market Insights

Translating Competitor Analysis into Business Strategy

Reading Time: 11:3 min

What is B2B Competitor Analysis? In the dynamic landscape of business-to-business (B2B) interactions, responding to competitors’ actions in a timely and strategic manner is crucial for continuous success. Competitor analysis…

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In-depth B2B Competitor Analysis

Reading Time: 6:2 min

What is B2B Competitor Analysis? In the business world, identifying and understanding your competitors is of utmost importance. This understanding is particularly crucial in the context of Business-to-Business (B2B) processes,…

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Benchmarking in Market Expansion Planning

Reading Time: 8:13 min

Navigating through the competitive tides of the business world requires a robust benchmarking strategy. Our latest blog spotlights the essentials of strategic benchmarking, from sizing up against direct competitors to…

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The Landscape of Modern Competitor Analysis

Reading Time: 7:44 min

In 2020, global e-commerce retail sales witnessed an impressive 27.6% growth, reaching a staggering $4.2 trillion, while total worldwide retail sales declined by 3%. This dramatic shift in consumer behavior…

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B2B vs B2C Marketing Differences

Reading Time: 7:35 min

Dive into the world of B2B and B2C marketing, where precision meets emotion and strategy shapes success. In this digital age, we explore the nuances that define marketing to businesses…

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Main Challenges in B2B Customer Journey

Reading Time: 9:26 min

Navigating the B2B customer journey is a complex endeavor. From managing intricate purchasing processes and building unshakeable trust to handling vast data and mastering multi-channel communication, the path to success…

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