Market Insights
Top Pitfalls in B2B Ideal Customer Profile Development
Reading Time: 7:54 min
Introduction Creating an Ideal Customer Profile (ICP) is a critical step for B2B companies looking to streamline their marketing and sales efforts, yet it often presents significant challenges. In previous…
Segmentation vs. Ideal Customer Profiles: What B2B Marketers Need to Know
Reading Time: 8:4 min
The Importance of Effective Targeting in B2B marketing processes involve long-term and significant investments in terms of time, effort, and budget. Effective targeting ensures that these resources are used in…
Translating Competitor Analysis into Business Strategy
Reading Time: 11:3 min
What is B2B Competitor Analysis? In the dynamic landscape of business-to-business (B2B) interactions, responding to competitors’ actions in a timely and strategic manner is crucial for continuous success. Competitor analysis…
In-depth B2B Competitor Analysis
Reading Time: 6:2 min
What is B2B Competitor Analysis? In the business world, identifying and understanding your competitors is of utmost importance. This understanding is particularly crucial in the context of Business-to-Business (B2B) processes,…
Benchmarking in Market Expansion Planning
Reading Time: 8:13 min
Navigating through the competitive tides of the business world requires a robust benchmarking strategy. Our latest blog spotlights the essentials of strategic benchmarking, from sizing up against direct competitors to…
The Landscape of Modern Competitor Analysis
Reading Time: 7:44 min
In 2020, global e-commerce retail sales witnessed an impressive 27.6% growth, reaching a staggering $4.2 trillion, while total worldwide retail sales declined by 3%. This dramatic shift in consumer behavior…