Insights
Top Pitfalls in B2B Ideal Customer Profile Development
Reading Time: 7:54 min
Introduction Creating an Ideal Customer Profile (ICP) is a critical step for B2B companies looking to streamline their marketing and sales efforts, yet it often presents significant challenges. In previous…
The Intersection of Innovation and Expansion: How to Grow Your Market with New Ideas
Reading Time: 6:32 min
In the near future, the importance of innovation is expected to remain a cornerstone of business success. Forecasts suggest that by 2026, over 90% of executives will consider innovation essential…
Boosting Enrollment and Engagement for GfW with Data-Driven Insights
Reading Time: 4:43 min
About The Gesellschaft für Weiterbildung (GfW) The Gesellschaft für Weiterbildung (GfW) is dedicated to fostering social mobility through education. Believing that education is the key to unlocking opportunities, they strive…
Failure Examples: Key Lessons to Learn from Toshiba’s Exit from the PC Market
Reading Time: 6:21 min
Toshiba’s Final Exit from the Laptop Market: The End of an Era Toshiba, once a giant in the world of personal computing, has officially exited the laptop business, marking the…
Segmentation vs. Ideal Customer Profiles: What B2B Marketers Need to Know
Reading Time: 8:4 min
The Importance of Effective Targeting in B2B marketing processes involve long-term and significant investments in terms of time, effort, and budget. Effective targeting ensures that these resources are used in…
Translating Competitor Analysis into Business Strategy
Reading Time: 11:3 min
What is B2B Competitor Analysis? In the dynamic landscape of business-to-business (B2B) interactions, responding to competitors’ actions in a timely and strategic manner is crucial for continuous success. Competitor analysis…