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Our most recent articles.

Main Challenges in B2B Customer Journey

Reading Time: 9:26 min

Navigating the B2B customer journey is a complex endeavor. From managing intricate purchasing processes and building unshakeable trust to handling vast data and mastering multi-channel communication, the path to success…

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Preferred Business-to-Business (B2B) Purchase Channels in Five Years’ Time as of 2022

Reading Time: 6:16 min

Discover the evolving dynamics of the B2B landscape: e-commerce’s growing dominance, the pivotal advantages of mobile commerce, AI’s transformative impact on sales tools, the unparalleled transparency offered by blockchain, and…

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What do B2B Customer Journeys Look Like?

Reading Time: 7:25 min

Explore the intricate tapestry of B2B (Business to Business) Customer Journeys with us, unveiling the collaborative essence that drives informed purchasing and enduring business relationships. Dive deeper into the dynamics…

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When Companies Overlook Teamwork: Real-World Failures and Consequences

Reading Time: 4:8 min

In the ever-evolving business landscape, teamwork stands as the backbone of successful market expansion. Yet, history has shown that even the most influential companies can falter when this synergy goes…

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When Companies Execute too Fast: Real-World Failures and Consequences

Reading Time: 4:57 min

One of the most critical factors in any startup’s success is the ability to execute quickly. In today’s fast-paced business environment, companies need to move rapidly to stay ahead of…

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When Companies Don’t Understand the Market: Real-World Failures and Consequences

Reading Time: 5:4 min

Market expansion can be an exciting opportunity for companies looking to grow their business and reach new customers. However, expanding into a new market is not without its challenges. To…

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