Competitor analysis is essential for any business that wants to build a sustainable competitive advantage. It allows you to understand your competitors, their capabilities and their value proposition, which can help you inform your strategy and create a competitive advantage.

Nobody was expecting a global pandemic. Yet in 2020, Covid-19 came into our lives and the definition of normal has changed ever since. Most businesses came to a bottleneck during the pandemic.

Now you are ready to step into the global arena. With this goal in mind, you defined the key company objective for that year: becoming a global company by generating the majority of the revenue from abroad.

Market expansion and growth is a key driver of value creation in successful companies. Combined with the right brand management, it can act as the catalyst for rapid and sustainable growth. A crucial part of the market expansion plan is a carefully conducted market feasibility analysis.

Nowadays, the grocery industry observes high competitiveness. Consumers are more and more selective about their shopping experience for grocery needs and hence the trending online grocery industry is growing at a great pace.

The global economy is becoming more and more interconnected.